A 120 YEAR OLD HERITAGE BRAND GETS A REFRESH!
Website redesign. A long overdue UI/UX update for C.C. Filson Co.
TEAM
Company C.C. FILSON CO.
Creative Director Alex Carleton
Art Director Ben Masters
Senior Web Designer Megan Kirby
A long overdue UI/UX update to for Filson.
MEASUREMENTS
01. Make a consistent experience through multiple scenarios.
02. SEO improvements.
03. Updates to New Users and Accounts, Cart and Introducing a Region Selector for upcoming store launches.
Our recommendations were to simplify the navigation and provide users the right information at the right time.
MOBILE NAVIGATION
Our recommendations were to simplify the navigation and provide users the right information at the right time.
