HALO TOP FOR TARGET
Agency POP | Creative Director Leslie Buker | Art Director Megan Kirby | Designer Sara Sutton | Copywriter Erik Stinson
HALO TOP FOR TARGET
To help Halo Top launch their new summer flavors with Target we were tasked with creating a landing page for the brand on the target website. Our voice for the campaign was important to maintain levity of Halo Top while staying inside the Target brand guidelines.
SIX NEW SUMMER FLAVORS
The simplicity of the layout allows the 5 priority products to stand out and sell themselves. Background color choices compliments and lets the product be showcased in a bold fun way. Organic shapes for the category browse opens the page and is easier for the user the scan the page. The simplicity and subtle design nuances can easily be carried through the ad campaign. With our copy we are using a nod to the low-calorie without saying it outright and also referring to the range of flavors.
