2017.Portfolio.Smokey_R2a.jpg — **STETSON EMAIL RE-BRAND**

*Stetson digital communications needs to be updated to coincide with a full Re-Brand across all channels to this heritage brand.*
We created a modular UX design system that can be easily updated while maintaining brand design standards. Update and expand upon recent brand update with email considerations for both triggered emails and editorial

COMMITMENT TO CRAFT
Since its founder’s early days, Stetson’s designs and products have been defined by clear vision, hand craftsmanship and a refusal to compromise.

PERSONAL STATEMENT
A commitment to freedom. An independent spirit. A touch of rebellion. Wearing Stetson has been a statement of distinctive style for more than 150 years.

INDEPENDENT SPIRIT
Stetson’s roots come from a time and place with few rules.The independent spirit that defined Stetson’s early days has continued to call generations of tastemakers, rebels and leaders.

ROOTED IN HISTORY
From John B.’s first Westward journey to his triumphant return to the East, his legacy inspires modern day trailblazers and tastemakers around the world.

GROUNDED IN VALUES
Integrity. Honesty. Authenticity. Stetson has always been true to the founding principles of the American way. It represents a heritage of making things right and the best they can be for more than a century and a half.