ULTIMATE TRAVEL COMPANION
Treat is the ultimate travel companion, connecting people with integrated health & wellness services so they can explore the world with confidence.
Six-month brand activation. Branding, Strategy, Flagship B&M, Website, E-comm, Editorial Content Creation, Social, App, Kiosk, Launch Campaign.
Our Brand Narrative
We believe travel and exploration are intrinsic parts of a healthy lifestyle.
As travelers, we need new tools that will allow us to protect our health and venture out with confidence. We crave a way to roam freely and the assurance of knowing that we’re doing it responsibly.
Treat is a whole-health lifestyle brand, pioneering a new category of travel health and wellness. We bring together our new medical expertise and our wellness history to push into the future, providing access to integrated care anytime, anywhere in the world.
TEAM
SVP Creative Kelsey Hanson
Photographer Joe Holden
Creative Director Megan Kirby
Designer Olyvia Fabre
Content Manager Isear Brown
Content Director Andrea Drever
AGENCIES
Preacher
Harlo Interactive
Mutual Mobile
Hyperpoint
Our Vision
Treat will become the most trusted source for integrated travel care and for living a healthy, confident, curiosity-driven lifestyle.
Our Value Proposition
Treat is travel health and wellness brand delivering access to on-demand, integrated care through technology and personalized services.
Treat, personified.
Between medical information and travel advice, Treat’s brand voice has to do a lot of leg work. But at the core, it should empower travelers to take a health-first approach to the journey ahead. We do that through a voice that weaves seamlessly through every in-person and digital touchpoint.
WEBSITE
Our digital presence, whether on the app, website or elsewhere, should be uncluttered, and convey a sense of calm. We will use simple imagery that quickly communicates the content. The user experience will be effortless, with a clear pathway to the myriad of ways in which we can help the traveler, wherever they are in their journey. Our goal is to stay one step ahead of the traveler, with intuitive tools built into our product design that allow for a seamless experience.
iOS APPLICATION
Whatever it is, the way you tell your story online can make all the difference.
LANDING SUMMER 2021
Whatever it is, the way you tell your story online can make all the difference.
PHOTO ART DIRECTION
Inspiring the lifestyle, not just the trip.
Travel photography brings you into the place, straight on with the subject, so the natural beauty is up and around you. Locales are hinted at with light and nature but not meant to be shot as more than the lifestyle surrounding the subject. A palm tree in the background could be Morocco, or could be Palm Springs- focus is on the lifestyle. If a location needs to be shot for a story, focus should be on selected details, buildings or natural monuments while the lifestyle surrounds.
